Bringing brands to life through strategy, photography and content
What is it?
This project sits somewhere between brand thinking and brand making.
Ben helps small businesses think about who they are, what they stand for, and how they want to be seen. I bring the perspective of a small business owner and photographer, with first-hand experience of the challenges that come with building a business.
Together, we help turn ideas into something tangible.
That might mean shaping a brand story, creating visual assets, planning content, or producing photography that feels authentic to the people behind the business.
Background
Ben has spent much of his career helping some of the world's largest companies think about innovation, design, comms and customer experience.
Alongside this, he has always enjoyed helping friends with smaller businesses. Often, a fresh perspective and a few conversations can help bring clarity to what makes a business different.
For this project, Ben worked with his personal trainer to develop the direction for the brand. Once the foundations were in place, I created a library of images to bring the ideas to life.
The result was a collection of photography and content designed to feel genuine, consistent and true to the business.
Where might it go?
We're interested in helping more small business owners tell their story with confidence.
Sometimes that starts with a conversation. Sometimes it starts with a camera.
Either way, great brands are built when strategy and execution work together. That's what we're exploring through CoLAB.
